About Us

Making Wine Move through Proactive Strategies and Responsive Service

Whether it is working with one of our collection wineries to meet distribution targets or assisting an independent winery on marketing plans, we know what it takes to make wine move and achieve positive business results. With nearly 20 years in industrial distribution and sales management in both the high tech industry and later the wine industry, Rob Alstrin is commited to working with high caliber wine producers from the Northwest to achieve sales success. Rob and Sheryl Alstrin teamed up in early 2005 to create Northwest Core Collection as a way to bring value to the Northwest wine segment and share their enthusiasm for good wine and excellent customer service. In mid 2007, wine industry veteran Craig Eastman joined as a partner to help continue the growth and success of Northwest Core.

With offices in Portland, Seattle, Houston, Chicago, New York and Boston, Northwest Core Collection is well positioned to be responsive to our distribution partners across the country.

Our sales team is comprised of highly talented sales managers whose depth of knowledge comes from years of experience in distribution and high-end winery sales as well as retail and trade management. As well as having solid wine experience, the Northwest Core Collection sales team is passionate about Northwest wines and delivering excellent customer service - the two ingredients that mean success to our distribution partners.